With Fabric Protecting Liquifiber. Cheer's Liquifiber interweaves through the fibers of your clothes, helping to protect them from breakdown. Long live your clothes! Like vitamins for your clothes, Cheer helps prevent cotton fabric wear before it starts. That's because only Cheer has Liquifiber. Cheer with Bleach is specially formulated to brighten colors while whitening whites. This package contains 31 loads as measured to line 1 on the scoop. Safe for septic tanks. Contains no chlorine beach. Contains no phosphate.